Agentic AI

Welcome to Cuppa Chat

Agentic AI Chat

Cuppa Chat isn't just a chatbot -it's an autonomous AI agent that can research, create, optimize, and publish content using natural language. Tell it what you want, and it executes multi-step workflows automatically.

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What Makes It "Agentic"

Traditional AI chat: You ask, it answers.

Agentic AI chat: You give it a goal, it figures out the steps, executes them, and delivers results.

Example

Traditional: "Write me an article about SEO" → AI writes generic article

Agentic: "Research our best-performing keywords, find a gap, write an article targeting it, optimize for our brand voice, and schedule it for next Tuesday" → AI researches GSC data → identifies opportunity → generates article → applies brand voice → adds to content planner

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Core Capabilities

Research

Tool	What It Does
research_keywords	Keyword research from seed terms
analyze_serp	SERP analysis with competitor breakdown
get_striking_distance	Keywords ranking 4-20 (quick wins)
cluster_keywords	Group keywords by intent/topic
get_analytics	Content performance data
get_articles	List your published/draft content
get_clusters	Retrieve existing keyword clusters

Content Generation

Tool	What It Does
generate_article	Full article targeting keywords
generate_social_posts	Platform-specific social content
generate_featured_image	AI images for articles
generate_carousel	Multi-slide carousel content
compare_articles	Score and compare versions
import_url	Fetch and parse external content

Content Management

Tool	What It Does
save_to_drafts	Save content as draft
add_to_planner	Schedule in content planner
update_planner_item	Modify scheduled items
create_cluster	Create new keyword cluster
update_article	Edit existing articles
delete_article	Remove articles (with confirmation)

Publishing

Tool	What It Does
publish_to_cms	Push to WordPress, Ghost, Webflow
schedule_social	Schedule via Late.dev integration
add_internal_link	Insert links between articles

Advanced Workflows

Tool	What It Does
generate_content_calendar	Multi-week content planning
find_linking_opportunities	Internal link suggestions
generate_optimization_suggestions	SEO improvement recommendations
send_slack_notification	Notify when tasks complete

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Using Agentic Chat

Starting a Conversation

1. Navigate to Cuppa Chat

2. Type your request naturally

3. Watch as the AI plans and executes

Natural Language Examples

Research:

"What keywords are we ranking for but not in the top 3?"

"Analyze the SERP for 'best project management software' and show me the top competitors"

Content Creation:

"Write a how-to guide about setting up email automation, use our brand voice"

"Create 5 social posts promoting our new feature launch for LinkedIn and Twitter"

Content Management:

"Schedule my last article for next Monday and create social posts to go with it"

"Find articles that could link to our pricing page and add the links"

Full Workflows:

"Research trending topics in our niche, create a content calendar for the next month, and schedule the first article"

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How It Works

Intent Classification

When you send a message, Cuppa:

1. Classifies intent — Content, social, SEO, strategy, or publishing

2. Filters relevant tools — Only shows tools matching your intent

3. Plans execution — Determines which tools and in what order

4. Executes with context — Uses your brand data throughout

Brand Context

Every action is informed by your Brand DNA:

• Brand Voice — Writing style and tone

• Knowledge Sources — Custom context and facts

• Brand Research — Keywords, competitors, market data

• Visual Style — Colors and brand aesthetics for images

Memory System

Cuppa remembers:

Memory Type	What It Stores
Brand Memory	Your brand context, voice, products
Session Memory	Current conversation context
Learning Memory	Your preferences over time

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Approval Levels

Different actions require different approval:

Level	Description	Example Actions
Auto	Executes immediately	Research, fetching data
Quick	Brief confirmation	Saving drafts, adding to planner
Suggest	Shows plan first	Generating content, bulk operations
Explicit	Requires clear approval	Deleting content, publishing

You're always in control of consequential actions.

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Rate Limits

Usage is plan-based:

Plan	Iterations/Hour	Concurrent Jobs	Research Calls
Hobby	20	1	10
Power	50	3	25
Business	100	5	50
Agency	200	10	100

Iteration: Each tool execution counts as one iteration.

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Example Workflows

Content Gap Analysis

You: Find keywords we're not ranking for but our competitors are

Cuppa:
→ Analyzing your GSC data
→ Researching competitor keywords
→ Identifying gaps
→ Here are 15 keyword opportunities with volume and difficulty...

Full Article Workflow

You: Write an article about "how to improve website speed" and schedule it for Friday

Cuppa:
→ Researching SERP for this topic
→ Analyzing top-ranking content
→ Generating comprehensive article
→ Applying your brand voice
→ Adding internal links
→ Scheduling for Friday
→ Done! Article scheduled. Would you like social posts to promote it?

Social Content Burst

You: Create a week's worth of social posts promoting our latest blog post

Cuppa:
→ Reading your latest article
→ Generating 7 unique angles
→ Creating LinkedIn posts (3)
→ Creating Twitter threads (2)
→ Creating Instagram captions (2)
→ Here are your posts. Want me to schedule them throughout the week?

Internal Linking Audit

You: Find articles that should link to each other but don't

Cuppa:
→ Analyzing your content library
→ Running semantic similarity
→ Identifying linking opportunities
→ Found 23 potential internal links. Here are the top 10 opportunities...

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Best Practices

Be Specific

❌ "Write something about marketing"

✅ "Write a 1,500-word guide about email marketing automation for SaaS companies, targeting the keyword 'email marketing automation tools'"

Use Context

❌ "Create social posts"

✅ "Create LinkedIn posts promoting our article about SEO best practices, emphasizing our unique approach to technical SEO"

Chain Actions

✅ "Research keywords about 'content marketing', cluster them, create a content calendar for the top 5 clusters, and draft the first article"

Review Before Publishing

✅ "Generate the article but don't publish yet—I want to review it first"

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Troubleshooting

"Agent seems stuck"

Try: Simplify your request. Break complex workflows into steps.

"Wrong brand voice"

Check: Brand Voice is set up and active. The agent uses whatever voice is currently active.

"Not using my knowledge sources"

Try: Explicitly mention them: "Using our product documentation, write about..."

"Actions not executing"

Check: You may have hit rate limits. Check your plan's limits and wait if needed.

"Results not relevant"

Improve: Add more context about your industry, audience, and goals.

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Permissions

Tool access varies by role:

Role	Access
Owner	All tools
Admin	All tools except billing
Editor	Content tools, no publishing
Viewer	Research tools only

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Coming Soon

Features in development:

• Multi-step workflow templates — Save and reuse complex workflows

• Scheduled agent tasks — "Every Monday, find trending topics and suggest articles"

• Cross-brand coordination — Agents managing multiple brands

• Custom tool creation — Add your own integrations

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Plan Availability

Feature	Hobby	Power	Business	Agency
Basic Chat	✅	✅	✅	✅
Agentic Mode	❌	✅	✅	✅
All Tools	—	✅	✅	✅
Memory System	—	✅	✅	✅
Higher Rate Limits	—	—	✅	✅

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Related Features

• Brand Voice — Applied to all generated content

• Knowledge Sources — Custom context for accuracy

• Content Planner — Where scheduled content lands

• Content Clusters — Organize keyword research