Agentic AI Chat

Cuppa Chat isn’t just a chatbot - it’s an autonomous AI agent that can research, create, optimize, and publish content using natural language. Tell it what you want, and it executes multi-step workflows automatically.

What Makes It “Agentic”

Traditional AI chat: You ask, it answers.

Agentic AI chat: You give it a goal, it figures out the steps, executes them, and delivers results.

Example

Traditional: “Write me an article about SEO” → AI writes generic article

Agentic: “Research our best-performing keywords, find a gap, write an article targeting it, optimize for our brand voice, and schedule it for next Tuesday” → AI researches GSC data → identifies opportunity → generates article → applies brand voice → adds to content planner

Core Capabilities

Research

Content Generation

Content Management

Publishing

Advanced Workflows

Using Agentic Chat

Starting a Conversation

1. Navigate to Cuppa Chat
2. Type your request naturally
3. Watch as the AI plans and executes

Natural Language Examples

Research:

“What keywords are we ranking for but not in the top 3?”

“Analyze the SERP for ‘best project management software’ and show me the top competitors”

Content Creation:

“Write a how-to guide about setting up email automation, use our brand voice”

“Create 5 social posts promoting our new feature launch for LinkedIn and Twitter”

Content Management:

“Schedule my last article for next Monday and create social posts to go with it”

“Find articles that could link to our pricing page and add the links”

Full Workflows:

“Research trending topics in our niche, create a content calendar for the next month, and schedule the first article”

How It Works

Intent Classification

When you send a message, Cuppa:

1. Classifies intent - Content, social, SEO, strategy, or publishing
2. Filters relevant tools - Only shows tools matching your intent
3. Plans execution - Determines which tools and in what order
4. Executes with context - Uses your brand data throughout

Brand Context

Every action is informed by your Brand DNA:

• Brand Voice - Writing style and tone
• Knowledge Sources - Custom context and facts
• Brand Research - Keywords, competitors, market data
• Visual Style - Colors and brand aesthetics for images

Memory System

Cuppa remembers:

Approval Levels

Different actions require different approval:

You’re always in control of consequential actions.

Rate Limits

Usage is plan-based:

Legacy plans: Hobby, Power, Business, Agency, and Agency+ map to the tiers above.

Iteration: Each tool execution counts as one iteration.

Example Workflows

Content Gap Analysis

You: Find keywords we're not ranking for but our competitors are

Cuppa:
→ Analyzing your GSC data
→ Researching competitor keywords
→ Identifying gaps
→ Here are 15 keyword opportunities with volume and difficulty...

Full Article Workflow

You: Write an article about "how to improve website speed" and schedule it for Friday

Cuppa:
→ Researching SERP for this topic
→ Analyzing top-ranking content
→ Generating comprehensive article
→ Applying your brand voice
→ Adding internal links
→ Scheduling for Friday
→ Done! Article scheduled. Would you like social posts to promote it?

Social Content Burst

You: Create a week's worth of social posts promoting our latest blog post

Cuppa:
→ Reading your latest article
→ Generating 7 unique angles
→ Creating LinkedIn posts (3)
→ Creating Twitter threads (2)
→ Creating Instagram captions (2)
→ Here are your posts. Want me to schedule them throughout the week?

Internal Linking Audit

You: Find articles that should link to each other but don't

Cuppa:
→ Analyzing your content library
→ Running semantic similarity
→ Identifying linking opportunities
→ Found 23 potential internal links. Here are the top 10 opportunities...

Best Practices

Be Specific

❌ "Write something about marketing"

✅ "Write a 1,500-word guide about email marketing automation for SaaS companies, targeting the keyword 'email marketing automation tools'"

Use Context

❌ "Create social posts"

✅ "Create LinkedIn posts promoting our article about SEO best practices, emphasizing our unique approach to technical SEO"

Chain Actions

✅ "Research keywords about 'content marketing', cluster them, create a content calendar for the top 5 clusters, and draft the first article"

Review Before Publishing

✅ "Generate the article but don't publish yet - I want to review it first"

Troubleshooting

”Agent seems stuck”

Try: Simplify your request. Break complex workflows into steps.

”Wrong brand voice”

Check: Brand Voice is set up and active. The agent uses whatever voice is currently active.

”Not using my knowledge sources”

Try: Explicitly mention them: “Using our product documentation, write about…"

"Actions not executing”

Check: You may have hit rate limits. Check your plan’s limits and wait if needed.

”Results not relevant”

Improve: Add more context about your industry, audience, and goals.

Permissions

Tool access varies by role:

Coming Soon

Features in development:

• Multi-step workflow templates - Save and reuse complex workflows
• Scheduled agent tasks - “Every Monday, find trending topics and suggest articles”
• Cross-brand coordination - Agents managing multiple brands
• Custom tool creation - Add your own integrations

Plan Availability

Related Features

• Brand Voice - Applied to all generated content
• Knowledge Sources - Custom context for accuracy
• Content Planner - Where scheduled content lands
• Content Clusters - Organize keyword research