Brand Voice

Build your own Brand Voice (custom Rag)

GoBrand Voice is the most powerful setting for content consistency. It teaches AI to write exactly like you.

What It Does

When you create a Brand Voice, Cuppa analyzes your sample content to extract:

Component	Description	Example
Persona	The character/role your content speaks from	"Experienced content marketer who values data-driven decisions"
Tone	The emotional quality of your writing	Professional, approachable, witty, authoritative
Formality	How formal or casual your content is	Conversational but professional
Vocabulary Style	Word choice patterns	Uses industry jargon sparingly, prefers simple explanations
Sentence Structure	Writing rhythm and patterns	Varies sentence length, uses bullet points for lists

How to Create a Great Brand Voice

1. Choose representative content - Pick 3-5 pieces that truly represent your best writing

2. Use longer samples - 500+ word articles work better than short snippets

3. Include variety - Blog posts, how-tos, and thought leadership pieces

4. Avoid guest content - Only use content you or your team actually wrote

What Makes Good Examples

✅ Good Examples	❌ Poor Examples
Your original blog posts	Guest contributor articles
Content you're proud of	Heavily edited/ghostwritten pieces
Representative of your voice	One-off experimental content
500+ words	Short social media posts
Recent content (last 2 years)	Outdated content from years ago

Adding Examples

You can provide examples in two ways:Paste Text: Copy and paste the full content directly

• Best for: Content not published online, internal docs

• Preserves formatting

Add URLs: Provide links to published content

• Best for: Live blog posts, published articles

• Cuppa scrapes the content automatically

• URL must be publicly accessible

When Brand Voice Is Applied

Brand Voice guidelines are injected into every content generation request:

• ✅ Article generation (all types)

• ✅ Outline generation

• ✅ Local news articles

• ✅ Content rewrites

• ❌ Keyword clustering (no text generation)

• ❌ SERP analysis