AI Instructions (formerly Presets)
AI Instructions (formerly Presets)
AI Instructions let you customize how Cuppa generates content - controlling everything from article type and tone to specific writing rules and formatting preferences. Think of them as reusable templates that ensure consistency across all your content.
Why Use AI Instructions
Without AI Instructions, you’d need to specify your preferences every time you generate content:
- Article type
- Tone of voice
- Point of view
- Length
- FAQ inclusion
- Image settings
- And more…
AI Instructions save these preferences so you can apply them with one click.
What You Can Configure
Article Settings
| Setting | Options |
|---|---|
| Article Type | General, Listicle, Review, How-To, Location Page |
| Target Length | Short (~800 words), Medium (~1,500 words), Long (~2,500+ words) |
| Point of View | First person plural (we/us), Second person (you), Third person |
| Include FAQs | Yes/No - adds FAQ section at end |
| FAQ Count | Number of FAQs to include (3-10) |
Tone & Style
| Setting | Options |
|---|---|
| Tone of Voice | SEO Optimized, Professional, Conversational, Casual, Formal, Witty |
| Reading Level | Simple, Moderate, Advanced, Technical |
| Emoji Usage | None, Minimal, Moderate |
Image Settings
| Setting | Options |
|---|---|
| Generate Images | Yes/No |
| Image Count | 1-5 per article |
| Image Style | Photographic, Illustration, Diagram, Stock-style |
| Image Model | DALL-E 3, Flux, Ideogram |
Research Settings
| Setting | Options |
|---|---|
| Perplexity Research | Enable/Disable - uses AI to research topic |
| Include Statistics | Yes/No - pulls relevant stats and data |
| Cite Sources | Yes/No - includes source links |
Custom Instructions
The most powerful feature - add any specific instructions:
Always include a call-to-action linking to our product page.
Use bullet points for any list of 3+ items.
Avoid using the word "leverage" - use "use" instead.
Include a comparison table when discussing alternatives.
Start every article with a hook question, never a definition.Creating AI Instructions
- Navigate to Brand DNA → AI Instructions
- Click Create Instructions
- Name your preset (e.g., “Blog Posts - Standard”, “Product Reviews”)
- Configure your settings
- Add any custom instructions
- Save
Best Practices
Do:
- Create specific presets for different content types
- Name presets clearly (include use case)
- Test presets with sample generations before bulk use
- Update custom instructions based on what works
Don’t:
- Make presets too generic (defeats the purpose)
- Add conflicting instructions
- Forget to update old presets when your strategy changes
Using AI Instructions
In Single Article Generation
- Start generating an article
- In the sidebar, select your AI Instructions preset
- Generate as normal
In Bulk Generation
- Create a bulk project
- Select AI Instructions for the entire project
- All articles will use those settings
In Agentic Chat
- Ask Cuppa Chat to generate content
- Specify which preset to use: “Use my ‘Blog Posts’ preset”
- Or configure the chat agent’s default preset
Per-Article Override
Even with AI Instructions selected, you can override any setting for a specific article. The override applies only to that article
Troubleshooting
”Preset not being applied”
Check: Make sure the preset is selected before generating. The preset dropdown should show your preset name, not “Default."
"Custom instructions being ignored”
Try: Make instructions more explicit. Instead of “be casual,” write “use contractions, short sentences, and conversational language."
"Settings conflict with brand voice”
Note: AI Instructions and Brand Voice work together. Brand Voice sets the overall personality, AI Instructions set the structure and format. If they conflict, Brand Voice typically takes precedence for tone.
Related Features
- Brand Voice - Personality and tone training
- Knowledge Sources - Custom context documents
- Single Article Generation - Apply presets to articles