# Brand Research

## Brand Research

Brand Research provides deep intelligence about your brand, competitors, and market opportunities. Using multiple data sources, Cuppa builds a comprehensive profile that powers smarter content creation.

***

### What Brand Research Discovers

#### Company Information

* **Company Name & Description** — Official business description
* **Industry Classification** — Primary industry and sub-categories
* **Business Type** — SaaS, eCommerce, Local Service, Agency, Enterprise, etc.
* **Founded Year** — Company history
* **Headquarters** — Location information
* **Employee Count** — Company size

#### SEO Intelligence

| Data Point             | Description                                                                  |
| ---------------------- | ---------------------------------------------------------------------------- |
| **Ranking Keywords**   | Top 50 keywords you currently rank for with position, volume, and difficulty |
| **Keyword Ideas**      | 50+ opportunity keywords in your space                                       |
| **Search Volume**      | Monthly search volume estimates                                              |
| **Keyword Difficulty** | Competition scores (0-100)                                                   |
| **Trending Topics**    | Related searches gaining traction                                            |

#### Competitive Landscape

* **Top Competitors** — Up to 15 competitors identified from:
  * SERP overlap analysis
  * Industry research
  * Perplexity intelligence
* **Competitor Ratings** — How you compare on key metrics
* **Market Positioning** — Where you fit in the competitive landscape

#### Customer Intelligence

* **Target Audience** — Who your ideal customers are
* **Pain Points** — Problems extracted from keyword analysis
* **Common Objections** — Sales barriers identified from reviews and search patterns
* **Value Proposition** — Your unique value distilled

#### Reviews & Reputation

Multi-platform review aggregation:

* Google Business
* G2
* Capterra
* Trustpilot
* Yelp
* Glassdoor
* BBB (Better Business Bureau)

#### Company News & Leadership

* **Recent News** — Company announcements and press coverage
* **Leadership Team** — Key executives with titles and LinkedIn profiles

***

### Running Brand Research

#### First Time Setup (this cost is on us!)

1. Navigate to **Brand DNA → Brand Research**
2. Ensure your brand/site is connected
3. Click **Run Research**
4. Wait 2-3 minutes for data collection

#### Updating Research

Click **Update** to refresh data with smart caching:

* Only fetches data that's outdated or missing
* Skips recently cached results
* Faster and cheaper than full re-run

#### Force Refresh

Click **Force Refresh** to re-run all research:

* Fetches all data regardless of cache
* Use when significant changes have occurred

***

### Research Status

| Status       | Description                          |
| ------------ | ------------------------------------ |
| **Pending**  | Research queued but not started      |
| **Running**  | Actively collecting data             |
| **Complete** | All data collected and ready         |
| **Failed**   | Error occurred (check error message) |

***

### How Research Powers Content

#### Smarter Article Generation

Brand Research feeds directly into content creation:

* **Keywords inform topics** — Generate content targeting actual opportunities
* **Competitors shape positioning** — Differentiate from what's already ranking
* **Pain points drive angles** — Address real customer problems
* **Value props strengthen CTAs** — Clear calls-to-action

#### Content Clusters

Keywords from research automatically flow into:

* Content cluster suggestions
* Topic pillar architecture
* Gap analysis opportunities

#### Agentic Chat Context

When using Cuppa Chat in agentic mode, the AI has access to:

* Your ranking keywords for SEO recommendations
* Competitor data for positioning advice
* Market intelligence for strategy suggestions

***

### FAQ Data

Brand Research extracts up to 30 FAQ questions from:

* **People Also Ask** boxes on Google
* **Related searches** patterns
* **Common queries** in your niche

These FAQs can be:

* Added to articles as FAQ sections (great for featured snippets)
* Used as content topic ideas
* Applied to product pages and landing pages

***

### Troubleshooting

#### "No keywords found"

**Cause:** Domain may be new or have limited organic visibility.

**Solution:** This is expected for new sites. Brand Research is most valuable for sites with some existing rankings. Focus on other research sources like competitors.

#### "Competitors don't look right"

**Cause:** SERP-based competitor detection may surface unrelated sites.

**Solution:** Review competitors in the Brand Research view and focus on the most relevant ones. You can also manually add competitors in Brand Settings.

#### "Research stuck in 'Running'"

**Cause:** Occasionally data source APIs timeout.

**Solution:** Wait 5 minutes, then try running again. If it persists, contact support.

***

### Plan Availability

| Feature                | Hobby | Power | Business | Agency |
| ---------------------- | ----- | ----- | -------- | ------ |
| Brand Research         | ❌     | ✅     | ✅        | ✅      |
| Keyword Data           | ❌     | ✅     | ✅        | ✅      |
| Competitor Analysis    | ❌     | ✅     | ✅        | ✅      |
| Multi-Platform Reviews | ❌     | ✅     | ✅        | ✅      |

***

### Related Features

* Content Clusters — Turn keywords into content plans
* Keyword Imports — Import additional keyword data
* Brand Settings — Configure brand details


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