Mood Board
Mood Board
Mood Board automatically generates a gallery-worthy visual identity presentation for your brand during onboarding. Premium, dimensional, beautifully lit imagery that captures your brand’s essence.
What You Get
Auto-Generated Brand Gallery
When you set up a brand, Cuppa automatically creates:
- 8-10 premium images with tier-one design agency aesthetic
- Color palette extracted from your brand
- Varied content types for different marketing uses
Image Types Generated
| Type | Aspect | Purpose |
|---|---|---|
| Hero Brand Statement | 16:9 | Bold brand identity shot |
| Product Showcase | 1:1 | What you offer, elevated |
| Feature Announcement | 9:16 | Marketing material style |
| Lifestyle Context | 16:9 | Brand in its environment |
| Abstract Brand Essence | 1:1 | Artistic interpretation |
| Detail/Texture | 9:16 | Close-up brand elements |
| Social Media Hero | 1:1 | Instagram-ready brand shot |
| Cinematic Wide | 16:9 | Dramatic brand landscape |
| Brand Pattern | 1:1 | Signature visual pattern |
| Value Visualization | 16:9 | What your brand delivers |
The Aesthetic
Every image follows the Bloom-inspired premium style:
“Dimensional, beautifully lit, with the refined confidence of a tier-one design agency. Tangible and atmospheric, not flat digital graphics.”
What This Means
- Dimensional - Depth, shadows, real texture
- Beautifully Lit - Professional lighting, not flat
- Tier-One Agency - Portfolio-worthy quality
- Tangible - Feels real, not computer-generated
- Atmospheric - Mood and emotion, not just visuals
Viewing Your Mood Board
Gallery View
Navigate to Creative Studio → Mood Board:
- Rich masonry layout with varied image sizes
- Color palette prominently displayed
- Hover for image details and download
Image Actions
For each image:
- Download - Save original resolution
- View Details - See prompt and metadata
- Regenerate - Create a new version (coming soon)
How Generation Works
During Brand Onboarding
- Brand context analyzed (industry, value prop, audience)
- Visual style extracted (colors, mood)
- Premium prompts created using brand DNA
- Images generated in parallel (batches of 4)
- Gallery displayed immediately
Generation Time
- Total time: 2-3 minutes for 8 images
- Parallel processing: 4 images at a time
- Auto-retry: Failed images retry once
Adding to Mood Board
Manual Additions
Click Add Item to add:
- Images - Paste URL or upload
- Colors - Add custom swatches
- Text - Notes or brand statements
- Links - Reference inspiration
Additional Mood Boards
Create custom boards for:
- Campaign-specific visuals
- Seasonal content
- Product launches
- Sub-brand identities
Note: Additional mood boards use your Replicate API key (BYOK), while the initial auto-generated board is covered by Cuppa.
Using Mood Board Images
In Articles
Use mood board images as:
- Featured images
- Section illustrations
- Social media visuals
For Social Posts
Content Planner can use your mood board style for:
- Auto-generated social images
- Carousel visuals
- Platform-specific graphics
Brand Guidelines
Export your mood board as:
- Visual reference for designers
- Brand presentation material
- Style guide foundation
Image Generation Details
Model Used
Nano Banana Pro via Replicate:
- Fast generation (~10-15 seconds per image)
- High quality output
- Cost-effective (~$0.05 per image)
Color Integration
Your brand colors are injected into every prompt:
- Primary (60%) - Dominant color presence
- Secondary (30%) - Supporting tones
- Accent (10%) - Highlights and pops
Negative Prompts
Images avoid common AI pitfalls:
- No text, logos, or watermarks
- No low-quality or blurry output
- No generic stock photo feel
- No cartoon or illustration styles
Troubleshooting
”Mood board is empty”
Cause: Generation may have failed or is still processing.
Solution: Wait 2-3 minutes for generation to complete. If still empty, go to Brand Settings and re-run the brand setup.
”Images don’t match my brand”
Cause: Brand context may be incomplete.
Solution: Ensure Brand Research has run and brand colors are correctly extracted in Brand Kit.
”Colors look wrong”
Cause: Color extraction may have pulled incorrect values.
Solution: Check Brand Kit for accurate colors. Re-run extraction if needed.
”Generation keeps failing”
Check:
- Replicate API is available (status.replicate.com)
- Brand context is complete
- Try regenerating individual images
Cost Breakdown
| Component | Cost | Covered By |
|---|---|---|
| Initial 8 images | ~$0.40 | Cuppa (brand setup) |
| Additional images | ~$0.05 each | Your Replicate key |
| Custom mood boards | ~$0.40-0.60 | Your Replicate key |
Plan Availability
| Feature | Hobby | Power | Business | Agency |
|---|---|---|---|---|
| Auto Mood Board | ❌ | ✅ | ✅ | ✅ |
| Additional Boards | ❌ | ✅ | ✅ | ✅ |
| Manual Item Addition | ❌ | ✅ | ✅ | ✅ |
| Export/Download | ❌ | ✅ | ✅ | ✅ |
Related Features
- Brand Kit - Colors and visual elements
- Image Generation - Create custom images
- Social Generation - Social media visuals