Mood Board

Mood Board

Mood Board automatically generates a gallery-worthy visual identity presentation for your brand during onboarding. Premium, dimensional, beautifully lit imagery that captures your brand's essence.

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What You Get

Auto-Generated Brand Gallery

When you set up a brand, Cuppa automatically creates:

• 8-10 premium images with tier-one design agency aesthetic

• Color palette extracted from your brand

• Varied content types for different marketing uses

Image Types Generated

Type	Aspect	Purpose
Hero Brand Statement	16:9	Bold brand identity shot
Product Showcase	1:1	What you offer, elevated
Feature Announcement	9:16	Marketing material style
Lifestyle Context	16:9	Brand in its environment
Abstract Brand Essence	1:1	Artistic interpretation
Detail/Texture	9:16	Close-up brand elements
Social Media Hero	1:1	Instagram-ready brand shot
Cinematic Wide	16:9	Dramatic brand landscape
Brand Pattern	1:1	Signature visual pattern
Value Visualization	16:9	What your brand delivers

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The Aesthetic

Every image follows the Bloom-inspired premium style:

"Dimensional, beautifully lit, with the refined confidence of a tier-one design agency. Tangible and atmospheric, not flat digital graphics."

What This Means

• Dimensional — Depth, shadows, real texture

• Beautifully Lit — Professional lighting, not flat

• Tier-One Agency — Portfolio-worthy quality

• Tangible — Feels real, not computer-generated

• Atmospheric — Mood and emotion, not just visuals

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Viewing Your Mood Board

Gallery View

Navigate to Creative Studio → Mood Board:

• Rich masonry layout with varied image sizes

• Color palette prominently displayed

• Hover for image details and download

Image Actions

For each image:

• Download — Save original resolution

• View Details — See prompt and metadata

• Regenerate — Create a new version (coming soon)

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How Generation Works

During Brand Onboarding

1. Brand context analyzed (industry, value prop, audience)

2. Visual style extracted (colors, mood)

3. Premium prompts created using brand DNA

4. Images generated in parallel (batches of 4)

5. Gallery displayed immediately

Generation Time

• Total time: 2-3 minutes for 8 images

• Parallel processing: 4 images at a time

• Auto-retry: Failed images retry once

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Adding to Mood Board

Manual Additions

Click Add Item to add:

• Images — Paste URL or upload

• Colors — Add custom swatches

• Text — Notes or brand statements

• Links — Reference inspiration

Additional Mood Boards

Create custom boards for:

• Campaign-specific visuals

• Seasonal content

• Product launches

• Sub-brand identities

Note: Additional mood boards use your Replicate API key (BYOK), while the initial auto-generated board is covered by Cuppa.

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Using Mood Board Images

In Articles

Use mood board images as:

• Featured images

• Section illustrations

• Social media visuals

For Social Posts

Content Planner can use your mood board style for:

• Auto-generated social images

• Carousel visuals

• Platform-specific graphics

Brand Guidelines

Export your mood board as:

• Visual reference for designers

• Brand presentation material

• Style guide foundation

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Image Generation Details

Model Used

Nano Banana Pro via Replicate:

• Fast generation (~10-15 seconds per image)

• High quality output

• Cost-effective (~$0.05 per image)

Color Integration

Your brand colors are injected into every prompt:

• Primary (60%) — Dominant color presence

• Secondary (30%) — Supporting tones

• Accent (10%) — Highlights and pops

Negative Prompts

Images avoid common AI pitfalls:

• No text, logos, or watermarks

• No low-quality or blurry output

• No generic stock photo feel

• No cartoon or illustration styles

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Troubleshooting

"Mood board is empty"

Cause: Generation may have failed or is still processing.

Solution: Wait 2-3 minutes for generation to complete. If still empty, go to Brand Settings and re-run the brand setup.

"Images don't match my brand"

Cause: Brand context may be incomplete.

Solution: Ensure Brand Research has run and brand colors are correctly extracted in Brand Kit.

"Colors look wrong"

Cause: Color extraction may have pulled incorrect values.

Solution: Check Brand Kit for accurate colors. Re-run extraction if needed.

"Generation keeps failing"

Check:

• Replicate API is available (status.replicate.com)

• Brand context is complete

• Try regenerating individual images

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Cost Breakdown

Component	Cost	Covered By
Initial 8 images	~$0.40	Cuppa (brand setup)
Additional images	~$0.05 each	Your Replicate key
Custom mood boards	~$0.40-0.60	Your Replicate key

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Plan Availability

Feature	Hobby	Power	Business	Agency
Auto Mood Board	❌	✅	✅	✅
Additional Boards	❌	✅	✅	✅
Manual Item Addition	❌	✅	✅	✅
Export/Download	❌	✅	✅	✅

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Related Features

• Brand Kit — Colors and visual elements

• Image Generation — Create custom images

• Social Generation — Social media visuals