# Mood Board

## Mood Board

Mood Board automatically generates a gallery-worthy visual identity presentation for your brand during onboarding. Premium, dimensional, beautifully lit imagery that captures your brand's essence.

***

### What You Get

#### Auto-Generated Brand Gallery

When you set up a brand, Cuppa automatically creates:

* **8-10 premium images** with tier-one design agency aesthetic
* **Color palette** extracted from your brand
* **Varied content types** for different marketing uses

#### Image Types Generated

| Type                   | Aspect | Purpose                    |
| ---------------------- | ------ | -------------------------- |
| Hero Brand Statement   | 16:9   | Bold brand identity shot   |
| Product Showcase       | 1:1    | What you offer, elevated   |
| Feature Announcement   | 9:16   | Marketing material style   |
| Lifestyle Context      | 16:9   | Brand in its environment   |
| Abstract Brand Essence | 1:1    | Artistic interpretation    |
| Detail/Texture         | 9:16   | Close-up brand elements    |
| Social Media Hero      | 1:1    | Instagram-ready brand shot |
| Cinematic Wide         | 16:9   | Dramatic brand landscape   |
| Brand Pattern          | 1:1    | Signature visual pattern   |
| Value Visualization    | 16:9   | What your brand delivers   |

***

### The Aesthetic

Every image follows the Bloom-inspired premium style:

> "Dimensional, beautifully lit, with the refined confidence of a tier-one design agency. Tangible and atmospheric, not flat digital graphics."

#### What This Means

* **Dimensional** — Depth, shadows, real texture
* **Beautifully Lit** — Professional lighting, not flat
* **Tier-One Agency** — Portfolio-worthy quality
* **Tangible** — Feels real, not computer-generated
* **Atmospheric** — Mood and emotion, not just visuals

***

### Viewing Your Mood Board

#### Gallery View

Navigate to **Creative Studio → Mood Board**:

* Rich masonry layout with varied image sizes
* Color palette prominently displayed
* Hover for image details and download

#### Image Actions

For each image:

* **Download** — Save original resolution
* **View Details** — See prompt and metadata
* **Regenerate** — Create a new version (coming soon)

***

### How Generation Works

#### During Brand Onboarding

1. Brand context analyzed (industry, value prop, audience)
2. Visual style extracted (colors, mood)
3. Premium prompts created using brand DNA
4. Images generated in parallel (batches of 4)
5. Gallery displayed immediately

#### Generation Time

* **Total time:** 2-3 minutes for 8 images
* **Parallel processing:** 4 images at a time
* **Auto-retry:** Failed images retry once

***

### Adding to Mood Board

#### Manual Additions

Click **Add Item** to add:

* **Images** — Paste URL or upload
* **Colors** — Add custom swatches
* **Text** — Notes or brand statements
* **Links** — Reference inspiration

#### Additional Mood Boards

Create custom boards for:

* Campaign-specific visuals
* Seasonal content
* Product launches
* Sub-brand identities

**Note:** Additional mood boards use your Replicate API key (BYOK), while the initial auto-generated board is covered by Cuppa.

***

### Using Mood Board Images

#### In Articles

Use mood board images as:

* Featured images
* Section illustrations
* Social media visuals

#### For Social Posts

Content Planner can use your mood board style for:

* Auto-generated social images
* Carousel visuals
* Platform-specific graphics

#### Brand Guidelines

Export your mood board as:

* Visual reference for designers
* Brand presentation material
* Style guide foundation

***

### Image Generation Details

#### Model Used

**Nano Banana Pro** via Replicate:

* Fast generation (\~10-15 seconds per image)
* High quality output
* Cost-effective (\~$0.05 per image)

#### Color Integration

Your brand colors are injected into every prompt:

* **Primary (60%)** — Dominant color presence
* **Secondary (30%)** — Supporting tones
* **Accent (10%)** — Highlights and pops

#### Negative Prompts

Images avoid common AI pitfalls:

* No text, logos, or watermarks
* No low-quality or blurry output
* No generic stock photo feel
* No cartoon or illustration styles

***

### Troubleshooting

#### "Mood board is empty"

**Cause:** Generation may have failed or is still processing.

**Solution:** Wait 2-3 minutes for generation to complete. If still empty, go to Brand Settings and re-run the brand setup.

#### "Images don't match my brand"

**Cause:** Brand context may be incomplete.

**Solution:** Ensure Brand Research has run and brand colors are correctly extracted in Brand Kit.

#### "Colors look wrong"

**Cause:** Color extraction may have pulled incorrect values.

**Solution:** Check Brand Kit for accurate colors. Re-run extraction if needed.

#### "Generation keeps failing"

**Check:**

* Replicate API is available (status.replicate.com)
* Brand context is complete
* Try regenerating individual images

***

### Cost Breakdown

| Component          | Cost         | Covered By          |
| ------------------ | ------------ | ------------------- |
| Initial 8 images   | \~$0.40      | Cuppa (brand setup) |
| Additional images  | \~$0.05 each | Your Replicate key  |
| Custom mood boards | \~$0.40-0.60 | Your Replicate key  |

***

### Plan Availability

| Feature              | Hobby | Power | Business | Agency |
| -------------------- | ----- | ----- | -------- | ------ |
| Auto Mood Board      | ❌     | ✅     | ✅        | ✅      |
| Additional Boards    | ❌     | ✅     | ✅        | ✅      |
| Manual Item Addition | ❌     | ✅     | ✅        | ✅      |
| Export/Download      | ❌     | ✅     | ✅        | ✅      |

***

### Related Features

* Brand Kit — Colors and visual elements
* Image Generation — Create custom images
* Social Generation — Social media visuals


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