Brand Settings Dashboard
Brand Settings Guide
Your Brand Settings in Cuppa define how AI understands and represents your business across all generated content. This guide covers every setting and how it impacts your content quality.
Overview
Brand Settings are organized into several sections:
Brand Voice - Your unique writing style and tone
Basic Details - Category, language, and region
Site Summary - What your brand is about
Knowledge Sources - Additional context for AI
AI Instructions - Custom rules for content generation
GSC Connection - Google Search Console integration
💡 Pro tip: Settings marked as "auto-populated" come from Brand DNA extraction during onboarding. You can always refine them manually.
Brand Voice
Brand Voice is the most powerful setting for content consistency. It teaches AI to write exactly like you.
What It Does
When you create a Brand Voice, Cuppa analyzes your sample content to extract:
Persona
The character/role your content speaks from
"Experienced content marketer who values data-driven decisions"
Tone
The emotional quality of your writing
Professional, approachable, witty, authoritative
Formality
How formal or casual your content is
Conversational but professional
Vocabulary Style
Word choice patterns
Uses industry jargon sparingly, prefers simple explanations
Sentence Structure
Writing rhythm and patterns
Varies sentence length, uses bullet points for lists
How to Create a Great Brand Voice
Choose representative content - Pick 3-5 pieces that truly represent your best writing
Use longer samples - 500+ word articles work better than short snippets
Include variety - Blog posts, how-tos, and thought leadership pieces
Avoid guest content - Only use content you or your team actually wrote
What Makes Good Examples
Your original blog posts
Guest contributor articles
Content you're proud of
Heavily edited/ghostwritten pieces
Representative of your voice
One-off experimental content
500+ words
Short social media posts
Recent content (last 2 years)
Outdated content from years ago
Adding Examples
You can provide examples in two ways:
Paste Text: Copy and paste the full content directly
Best for: Content not published online, internal docs
Preserves formatting
Add URLs: Provide links to published content
Best for: Live blog posts, published articles
Cuppa scrapes the content automatically
URL must be publicly accessible
When Brand Voice Is Applied
Brand Voice guidelines are injected into every content generation request:
✅ Article generation (all types)
✅ Outline generation
✅ Local news articles
✅ Content rewrites
❌ Keyword clustering (no text generation)
❌ SERP analysis
Example Prompt Injection
When you have Brand Voice configured, this context is added to AI prompts:
Basic Details
These settings help AI understand your brand context and target market.
Category
Your primary business category affects:
Content tone suggestions
Industry-specific terminology
Relevant examples and analogies
Available categories include: Technology, Finance, Healthcare, E-commerce, Education, Marketing, and more.
Default Language
Sets the primary language for:
All generated content
UI suggestions and defaults
Keyword research (when applicable)
Default Country/Region
Influences:
Localized spelling (US vs UK English)
Regional references and examples
Currency and measurement preferences
Cultural context in content
💡 You can override language and region per-article during generation.
Site Summary
Two key fields that give AI essential context about your brand:
Website Overview
A 2-4 sentence description of what your website/business does.
Good example:
"Cuppa is an AI-powered content platform for SEO professionals and content marketers. We help teams create high-quality, on-brand articles at scale using intelligent automation and brand-aware AI."
Poor example:
"We make content."
Target Audience
Describe who you're writing for. Be specific about:
Job titles/roles
Pain points
Experience level
Goals they're trying to achieve
Good example:
"Content marketing managers at B2B SaaS companies with 50-500 employees. They need to produce 10-20 blog posts per month but have limited writer bandwidth. They care about SEO performance and brand consistency."
Poor example:
"Everyone who needs content."
How Site Summary Impacts Content
Website Overview
Sets context for topic relevance, ensures content aligns with your business
Target Audience
Adjusts complexity level, examples used, problems addressed
Knowledge Sources
Knowledge Sources provide additional context beyond your core brand settings.
What Are Knowledge Sources?
Supplementary information you provide to help AI generate more accurate, relevant content:
Documents - PDFs, Word docs, internal guides
URLs - Reference pages, documentation, product pages
Text Snippets - Key facts, statistics, company info
When to Use Knowledge Sources
Product details
Document/URL
Product spec sheets, feature lists
Company facts
Text
Founding date, employee count, locations
Style guides
Document
Internal brand guidelines
Research
URL
Industry reports, studies you cite often
FAQs
Text
Common questions and approved answers
Knowledge Sources vs Brand Voice
Purpose
How you write
What you know
Affects
Tone, style, vocabulary
Facts, details, accuracy
Input
Sample content
Documents, URLs, facts
Output
Writing style guidelines
Contextual knowledge
AI Instructions
Custom rules that override or supplement default AI behavior.
Site-Level Instructions
Apply to all content generated for this site:
Per-Article Instructions
Can be added during article generation for one-off requirements:
Instruction Priority
When instructions conflict, this is the precedence order:
Per-article instructions (highest priority)
Site-level AI Instructions
Brand Voice guidelines
Default Cuppa behavior (lowest priority)
GSC Connection
Connect Google Search Console to enhance your content strategy.
What GSC Connection Enables
Keyword insights
See what you're actually ranking for
Click data
Understand which content performs
Impression data
Identify ranking opportunities
Content suggestions
AI-powered recommendations based on your GSC data
How to Connect
Go to Brand Details tab in Settings
Click Connect Google Search Console
Authorize Cuppa to access your GSC data
Select the property to connect
Privacy & Security
Cuppa only requests read-only access
We never modify your GSC settings
Data is used solely for content recommendations
You can disconnect at any time
Best Practices
Initial Setup Checklist
Ongoing Maintenance
Review Brand Voice
Quarterly
Update if your style evolves
Update Target Audience
When market changes
Keep content relevant
Refresh Knowledge Sources
As products change
Ensure accuracy
Check AI Instructions
Monthly
Remove outdated rules
Common Mistakes to Avoid
Too vague target audience - "Everyone" isn't helpful
Inconsistent Brand Voice examples - Pick content that sounds like YOU
Outdated Website Overview - Update after pivots or rebranding
Too many AI Instructions - Keep them focused and essential
Ignoring regional settings - US vs UK English matters
Frequently Asked Questions
How long does Brand Voice take to create?
Usually 1-3 minutes. The AI analyzes your examples and extracts voice guidelines automatically.
Can I have multiple Brand Voices?
Currently one active Brand Voice per site. You can create a new one to replace the current voice. If you need more, we can help you add in extra prompting.
Can I delete a site that I've connected?
Yes, in brand settings tab at the bottom, you can delete a connection to a site. Just to be warned, when you delete the site, everything is deleted: Content plan, brand info, brand dna, etc. Give it up to 5 minutes to delete (we have a lot of data generally per brand).
Do settings affect existing content?
No. Settings only affect newly generated content. Existing articles remain unchanged.
How do I know if my settings are working?
Generate a test article and review it for:
Correct tone and formality
Appropriate audience targeting
Accurate brand references
Can I export my Brand Voice settings?
Not currently, but this is on our roadmap.
Troubleshooting
Brand Voice Not Reflecting in Content
Ensure Brand Voice is set to Active
Check if you have conflicting AI Instructions
Try regenerating with "Use Brand Voice" explicitly enabled
GSC Not Syncing
Verify property is correctly selected
Check your GSC access permissions
Allow 24-48 hours for initial data sync
Content Too Generic Despite Settings
Review Website Overview - make it more specific
Add Knowledge Sources with key differentiators
Include specific AI Instructions about your unique angle
Need Help?
Email: [email protected]
Documentation: learn.cuppa.ai
In-app Chat: Available in the bottom-right corner
We're happy to help you optimize your brand settings for the best content output!
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