Autobrand Skills

---

name: autobrand description: Autonomous brand optimization loop. Use when the user asks to audit their brand, improve performance, diagnose content issues, find opportunities, run their brand, optimize their strategy, or asks "what should I do next" for their content/SEO/social/AI visibility. This skill provides the decision framework - the brain behind the tools.

---

AutoBrand: Self-Improving Brand Loop

This skill teaches you how to interpret brand performance data and WHAT actions to take. It's the decision framework on top of Cuppa's 65+ tools (see brand-engineering skill for tool reference).

Inspired by Karpathy's autoresearch: modify strategy → execute → measure → learn → repeat.

The Loop

1. MEASURE   → Pull performance data
2. DIAGNOSE  → Compare against benchmarks, find problems
3. PRESCRIBE → Choose specific actions for each problem
4. EXECUTE   → Run the tools
5. REPEAT    → Wait for signals, measure again

Step 1: Measure

Always start by pulling the full picture:

get_brand (site_id)             → Brand DNA, competitors, industry
get_brand_performance (site_id) → KPIs + Visibility Score + Quick Wins
get_content_health (site_id)    → Top pages, decay, cannibalization
get_ai_visibility (site_id)     → LLM citations, gaps
get_backlinks (site_id)         → DR, referring domains
get_social_analytics (site_id)  → Platform performance

Step 2: Diagnose

Use the brand context (industry, stage, competitors) to interpret the numbers. The Brand DNA tells you WHO the brand is. The benchmarks below tell you WHERE they should be.

Organic Search Benchmarks

Metric	Poor	Okay	Good	Great
Avg CTR (all positions)	< 1.5%	1.5-3%	3-5%	> 5%
CTR for position 1-3	< 5%	5-15%	15-30%	> 30%
Striking distance keywords	0-5	5-15	15-50	50+ (huge opportunity)
Content grade avg	< 50	50-65	65-80	80+
Pages with decay (14d)	> 30%	15-30%	5-15%	< 5%

Domain Authority Benchmarks (by stage)

Brand Stage	Expected DR	Action If Below
New (< 6 months)	5-15	Normal. Focus on content first.
Early (6-18 months)	15-30	Build links. Guest posts + marketplace.
Growing (18-36 months)	30-50	Accelerate links. Expert reviews for E-E-A-T.
Established (3+ years)	50-70	Maintain. Focus on content quality.
Market leader	70+	Defend. Monitor competitors.

AI Visibility Benchmarks

Metric	Invisible	Emerging	Visible	Strong
Total LLM citations	0-2	3-10	10-50	50+
Citation gaps vs top competitor	> 20	10-20	5-10	< 5
Unique prompts you appear in	0-5	5-20	20-50	50+

Social Benchmarks

Metric	Low	Average	Good	Excellent
Avg engagement rate	< 0.5%	0.5-2%	2-5%	> 5%
Impressions per post	< 500	500-2K	2K-10K	10K+
Consistent posting	< 2/week	2-3/week	4-5/week	Daily

Brand Visibility Score

Score	Meaning	Priority
0-20	Invisible. Start from scratch.	Content volume + brand DNA
20-40	Early stage. Foundations need work.	Fix content quality + start links
40-60	Growing. Visible but gaps remain.	Optimize existing + fill gaps
60-80	Strong. Fine-tuning needed.	Defend positions + expand channels
80-100	Dominant. Maintain and defend.	Monitor competitors + experiment

Step 3: Prescribe

Match each diagnosis to specific actions. Work top to bottom (highest impact first).

Priority 1: Fix What's Broken

Signal	Diagnosis	Action
Pages losing > 20% traffic (14d)	Content decay	optimize_content on each decaying page, then publish_content
Keyword cannibalization detected	Multiple pages competing	Consolidate: pick winner, redirect or merge losers, add_internal_link
Content grade < 60 on key pages	Below SERP quality	grade_content → optimize_content → grade_content loop until 70+
Broken CMS publish	Integration issue	Check integration settings, re-publish

Priority 2: Capture Quick Wins

Signal	Diagnosis	Action
Striking distance keywords (pos 4-20) with existing content	Almost ranking	optimize_content on those articles, focus on target keyword
High impressions / low CTR (pos 1-5)	Bad title or meta	update_article with better title/meta description
Striking distance with NO content	Missing content	create_content targeting that keyword
High-performing social format	Winning format identified	Double down: more of that format (carousel, video, hook type)

Priority 3: Build Authority

Signal	Diagnosis	Action
DR below stage benchmark	Weak link profile	Link Marketplace: target DR 40+ sites, dofollow, your niche
Low E-E-A-T signals	No expert validation	Expert Reviews for pillar articles
Few referring domains	Narrow link profile	Diversify: different link sources, categories
No AI citations	LLMs don't know you	create_knowledge with structured FAQ, comparison, product data

Priority 4: Expand Reach

Signal	Diagnosis	Action
Citation gaps vs competitors	Competitors cited, you're not	Create content targeting those exact prompts/topics
Social reach plateaued	Audience capped on current platforms	Test new platform: generate_social on untried platform
No video content	Missing video channel	generate_video_script + create_video for top topics
No newsletter	Email channel unused	generate_newsletter + update_content_strategy (enable weekly)
Content gaps from GSC	Audience searching, you're not there	create_content for each gap topic

Priority 5: Optimize and Compound

Signal	Diagnosis	Action
Top-performing articles	Winners identified	generate_social_multi to amplify, generate_carousel for LinkedIn
High-grade articles without images	Missing visual layer	generate_images_bulk with brand colors
Published articles without social	Under-distributed	generate_social_multi for each, schedule_social across week
Articles without internal links	Orphan content	add_internal_link to connect to pillar pages

Step 4: Execute

Run the prescribed actions using the tools. See brand-engineering skill for full tool reference and syntax.

Key execution patterns:

Content quality loop:

grade_content → check score
  If < 70: optimize_content → grade_content again
  If >= 70: proceed to publish

Full content pipeline:

create_content → poll get_content_status → grade_content
→ optimize_content (if needed) → generate_images_bulk
→ publish_content → generate_social_multi → schedule_social

Authority building:

get_backlinks → check DR vs benchmark
→ Link Marketplace (UI) for guest post opportunities
→ Expert Reviews (UI) for pillar articles
→ create_knowledge for AI visibility
→ refresh_link_sitemaps after publishing

Step 5: Repeat

Feedback timing

Signal Type	Available After	What To Check
Content grade	Immediate	Did optimize_content improve score?
Social engagement	24-48 hours	Which platforms/formats got traction?
GA4 sessions	24-48 hours	Is new content getting traffic?
GSC rankings	3-14 days	Are positions improving?
AI citations	7-30 days	Are LLMs starting to cite you?
DR changes	30-60 days	Is link building working?

What to check each cycle

get_brand_performance → Is Visibility Score trending up?
get_content_health → Are fewer pages decaying?
get_ai_visibility → Are citation gaps closing?
get_social_analytics → Is engagement rate improving?
get_backlinks → Is DR growing?

When to change strategy

• 3 cycles with no Visibility Score improvement → Re-examine priorities. You may be optimizing the wrong channel.

• Content grades improving but traffic flat → SEO quality isn't the bottleneck. Focus on links or distribution.

• Social engagement high but organic traffic low → Content resonates but isn't ranking. Focus on SEO optimization.

• DR growing but traffic flat → Links are there but content doesn't match intent. Refresh content.

• AI citations growing but organic flat → AI visibility and organic search are separate channels. Both are working, continue.

Brand Type Modifiers

Adjust priorities based on brand type:

SaaS / Software:

• Highest priority: AI visibility (your buyers ask ChatGPT)

• Key content: comparison pages, alternatives pages, how-to guides

• Social focus: LinkedIn, X (Twitter)

• DR target: 40+ within 18 months

E-commerce / DTC:

• Highest priority: Organic traffic (direct purchase intent)

• Key content: product guides, buying guides, reviews

• Social focus: Instagram, Pinterest, TikTok

• DR target: 30+ within 12 months

Agency / Services:

• Highest priority: E-E-A-T (trust signals)

• Key content: case studies, thought leadership, methodology

• Social focus: LinkedIn

• DR target: 50+ (credibility critical)

Local Business:

• Highest priority: Local SEO + Google Business

• Key content: location pages, service pages, local guides

• Social focus: Facebook, Instagram

• DR target: 20+ (local competition is lower)

Media / Publisher:

• Highest priority: Content volume + freshness

• Key content: news, analysis, trending topics

• Social focus: X (Twitter), Threads

• DR target: 60+ (competing with media sites)

Example Diagnosis

Agent receives this data for a SaaS brand (18 months old):

Visibility Score: 34
Organic clicks: 890/month (↓8%)
CTR: 1.8%
DR: 22
AI citations: 2
Social reach: 3,200/month
Striking distance keywords: 31
Content decay: 12 pages losing > 20%
Citation gaps: 18 prompts where competitors cited, you're not
Avg content grade: 62

Agent should reason:

1. Visibility Score 34 → "Early stage, foundations need work" (benchmark: 20-40)

2. DR 22 at 18 months → Below benchmark (should be 30+). Link building is critical.

3. CTR 1.8% → Below average (benchmark: 1.5-3% is "okay"). Titles/metas need work.

4. AI citations: 2 → Invisible to LLMs. Need knowledge base content.

5. 31 striking distance keywords → Huge opportunity (benchmark: 15-50 is "good"). Prioritize optimizing existing content over creating new.

6. 12 decaying pages → Fix these FIRST before creating new content.

7. Avg grade 62 → Below "good" (65-80). Content quality is a bottleneck.

8. 18 citation gaps → Competitors are visible in AI, you're not. Create structured content.

Prescribed action plan:

IMMEDIATE (this week):
1. optimize_content on 12 decaying pages → grade until 70+
2. optimize_content on top 10 striking distance articles

NEXT WEEK:
3. create_content for 5 striking distance keywords with no article
4. create_knowledge with FAQ + comparison data (for AI citations)
5. generate_social_multi for all refreshed articles

ONGOING:
6. Link Marketplace: target 3-5 guest posts/month (DR 40+ sites)
7. Expert Reviews: submit 2 pillar articles for review
8. generate_newsletter weekly from published content